Why “Being Good at What You Do” No Longer Guarantees Visibility
We protect attorneys in the Age of AI.
Google and ChatGPT are making law firms invisible from future clients.
Atlas makes sure you’re found.
The Problem
Your online reputation is being erased.
The new AI-based algorithms have decreased online visibility of local attorneys an average of 70%.
Once upon a time, Google was the only gatekeeper between you and your clients.
With just a few pieces of evergreen content and a little SEO, Google would tell potential clients about your law firm.
But then, a new gatekeeper arrived: AI-Based Algorithms.
For consumers, AI was an exciting change. Asking questions and getting answers had never been so easy.
But something went very wrong.
Especially for attorneys.
In an instant, local law firms began disappearing on Google and ChatGPT.
Just like the interstate did to businesses on old Route 66, the world's new digital gatekeepers began bypassing law firms.
The New requirements
Because they changed every rule.
Google and ChatGPT avoid telling clients about your law firm until you follow all three of their new rules.
requirement #1
Is your website AI-Compliant?
Today's gatekeepers have rigid criteria for your site’s architecture. If your site doesn’t check these boxes, it will rarely get recommended to potential clients.
requirement #2
Are you publishing high-volume, original content?
Today’s gatekeepers require 2 to 3 full-length articles per week that are based on your own unique perspective (not AI-generated slop).
requirement #3
Does an online trade publication regularly cite you?
Today's gatekeepers are looking for you to be cited one to two times per week to prove that your expertise is respected beyond your own platform.
We believe you should be found
That's why we created Atlas.
The Atlas System ensures your online reputation matches your actual reputation.
How Attorneys Can Overcome the Reputation Gap
12 min
Think of it like this...
The gatekeepers are like the customs agents of the digital world. We make sure your passport gets stamped fast.
the high-level details
How Atlas protects your law firm.
Our reputation system gives Google and ChatGPT everything they require to tell clients about your law firm.
First, we build your digital workforce.
Modeled off our own visibility agents, we build you a team of digital workers who continually train, adapt, and improve. They work 24/7 and never call in sick.
Then, we launch your automated content engine.
Using your AI agents, your reputation-building content is handled end to end. That includes capturing your perspective, writing AI-approved articles, and featuring you in our digital trade publication, TheTrustedRecord.com.
Finally, we make your website AI-compliant.
Using our data-backed framework, we ensure your site surpasses the gatekeepers’ strict requirements and stays AI-compliant for years to come.
All for a simple, predictable price.
– Our 200% Guarantee –
If you aren't completely satisfied in 90 days, we'll refund 2x of every dollar you invested.
Be Google & ChatGPT's favorite local firm.
Please Note:
We only accept one type of law firm per local county.
Resources
Latest Insights
News
Guides
The Reputation Gap: How AI Decides Who Gets Recommended
News
Why Google Rankings Matter Less Than You Think in the Age of AI
Case Studies
What AI Actually Looks For When Recommending a Professional
Guides
The Quiet Risk of Doing Nothing: Digital Extinction for Trusted Experts
FAQs
Our brand visibility system isn’t for everyone.
It requires a real paradigm shift and a willingness to trust a team of nerds (that's us) with a crucial part of your business.
For many people, that’s simply too much.
But if you believe that maintaining the status quo holds a bigger risk, Atlas was designed with you at the center of it.
At the very least, I hope you enjoyed this read. And if you found it compelling, we’d be honored to stand between you and the gatekeepers.
Atlas works for any licensed professional who depends on online lead generation and word-of-mouth referrals to grow their practice.
Please note: We do not serve the space of aesthetic medicine.
First, we built a team of digital workers who we programmed to endlessly test what does (and doesn't) work within the new AI-based search algorithms.
To date, we've analyzed over one billion visibility data points across Google, ChatGPT, and other LLM platforms.
As a result, we have a live, practical view into exactly why attorneys are disappearing from search results. (We named this The Reputation Gap.)
Just like we all have CPA’s who stand between us and the IRS, our brand visibility system does the same for you with the gatekeepers.
It speaks their language, adapts to their changes, and builds a relationship with them on your behalf.
The new AI-based gatekeepers operate under entirely different rules because they prioritize clarity, consistency, and trust over keywords and volume.
Instead of rewarding who shouts the loudest, they surface brands that are easy to understand, easy to verify, and consistently present across the internet.
As consumers adopted AI tools, like ChatGPT, expectations for information retrieval changed.
For the first time in their reign, Google began losing market share to these conversational systems.
In fact, analysts predict that by 2028, more than half of all informational queries will be made through AI-platforms like ChatGPT.
Your community needs you.
Let's make sure they can find you.